Remove Microsite Remove P2P Remove Peer-to-peer Remove Storytelling
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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.