Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Following are some ways we believe buyer preferences will continue to change, and how marketing teams will adapt so they can better capture buyer attention and stand out from the competition.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

FEBRUARY 5, 2016

Communicating your customer's successes can be one the strongest marketing approaches there is. We all know, or have at least been told, that good content is powered by good storytelling. The tricky part is how can we best communicate our customer success stories so they are really heard? The text-based case study.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

Communicating your customer's successes can be one the strongest marketing approaches there is. We all know, or have at least been told, that good content is powered by good storytelling. The tricky part is how can we best communicate our customer success stories so they are really heard? What does her statement mean?

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48