ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Live Social Media Shopping.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Individuals who share the quiz on Facebook or Twitter can download a free chapter of No Ordinary Disruption. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

KEO Marketing

OCTOBER 17, 2017

The planning process clarifies your target audience. Microsites (44%). When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. However, 51% of businesses have no strategy in place. E-newsletters (80%). Website Articles (78%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Biznology

DECEMBER 13, 2011

Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process. The same goes for WordPress and Facebook and Twitter. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. Bottom line: it’s a numbers game.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

BenchmarkONE

NOVEMBER 21, 2019

To wit: a growing industry of marketing-driven digital assets designed to automate your marketing processes and make your job easier. 28% of agencies are managing ads on Twitter. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Hinge Marketing

MAY 5, 2016

Or you can conduct an indirect assessment of online search results, citation indexes, Twitter followers, and the like. Dedicated website or microsite. Position papers/ white papers. Just remember to measure your visibility within the target audience. 4 – Consider your current level of influence. Blog posts.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

SugarCRM

DECEMBER 11, 2013

Microsites. White Papers. Getting automated processes integrated and flowing inside the system is one of the biggest hurdles to overcome. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Lead Routing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Can you give any advice for handling the whole content marketing process as a small team with little to no budget? Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. Etc buttons. We never used to add this to our Social Media News Releases. I have an analogy for you.

Social Media 80

Social Media Media Blogger Banners 80

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. For example, it’s well-documented that many Western companies have totally failed to expand into China despite seemingly endless opportunities to do so on paper.

Work Management 97

Work Management Marketing Management Paid Search Agency Cross-Selling 97

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. The amplification process has three essential steps: 1. Follow them on Twitter.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites. These make great social updates for Twitter or LinkedIn. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Content Marketing Institute

OCTOBER 8, 2018

Design thinking is a process where you work to understand an audience and how to tailor a solution for them. Shorten the nurturing process. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? As a starting point, I propose five rules. Use design thinking. Who’s it for?

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. Our process at Moz isn’t much different than most companies. You can connect with Kelsey on Twitter , G+ , or LinkedIn. From a promotions perspective, involve publishers early on (as early as the idea generation process with those publishers you’ve formed strong relationships with).

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Webbiquity

SEPTEMBER 19, 2012

Matt Hamilton lists “some great ideas for your own business Facebook use,” such as for product testing, news release promotion, customer service, ideas to feed your new product development process , employee recognition, and even growing your email list: “it is important to make sign-up very easy.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

APRIL 23, 2013

Share your expertise to guide them through the process to better understand their issues.” This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. White Papers. Microsites. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. White Papers. Microsites. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28