Onalytica B2B

DECEMBER 11, 2017

Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. I started in graphic design, transitioned to content marketing and then social media marketing and now influencer marketing which allows me to combine all my prior experience and skills.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. Understanding this process and how your influencers work, will also enable you to create content using the kind of language that is likely to resonate, in turn increasing the likelihood of shares across social media.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 19, 2018

Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. What is Integrated-Influencer-Content?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JANUARY 6, 2016

The average earned media value (EMV) from US influencer marketing programs was 1.4 31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. TOP 100 INDIVIDUALS. THIS REPORT (AND HOW TO USE IT).

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

SEPTEMBER 12, 2017

Technology can drastically lower your search time, however a level of human intelligence and judgement should always be used when dealing with other humans. This means put your detective hat on and start searching each influencer’s social footprint to see if they are truly influential or just a retweeting machine.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. Virtual Social Media. Lunn Farrow Media. Capstone Hill Search. Social Media Today. The game has changed. Corporatebaby.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

AUGUST 31, 2017

No matter what business you’re in, your customers are always searching and always sharing. In marketing, we are good at doing stuff, we’re not so good at measuring the things we do, learning from what works and what doesn’t, and optimizing our activity. ” Finally, I have to say AI is going to Mess. Marketing.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

JANUARY 18, 2017

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Search Engine Land. Tech Junkie.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 27, 2017

” Tim McLoughlin , Head of Social Media, Hotels.com. Social Media Strategy to understand what channels and tactics will work best. Social Media Presence to have credible outreach. SEO to ensure your content is helping you shoot up the search rankings organically through influencers sharing your content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JULY 16, 2018

. “How much has the search frequency of ‘influencer marketing’ increased by since 2015?” Whereas content creation, consumer control, brand choice and media channels are all on the rise. Previously, he was the senior manager of social media strategy at Marketo. ” – Answer 1000%.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Earned Media/WOM trumps all. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. Influencer marketing is more effective on social media. With this trend, marketers must adjust their marketing efforts. Efficient direct marketing.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. But here are 5 that are top of mind: Beverly Jackson – Social Media. Location: Minneapolis, USA. Again, there are so many.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MARCH 3, 2016

O’Reilly Media. Tech giants have all been investing heavily in AI and Machine Learning. In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. Clever Computations. mpshanahan. Murray Shanahan. Imperial College. ManjuManglani. Manju Manglani. managingpartner. Ben Lorica.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0