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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. It’s critically important to have an open, transparent and independent SSP fully aligned with media owners,” said Buchalter.

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

People are spending anything between 3 to 7 hours on social media in a day. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. We’ve searched and served the latest, most useful pieces of insight from the marketing industry this week.

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How will technology transform the fragile client/agency ecosystem?

ClickZ

The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Fewer brands, seamless data and system integration, and more nimble team structures. And the creative process itself has changed, too. Scale matters here.

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What COP28 Means for B2B Companies

Lead Forensics

Companies may face increased pressure to demonstrate sustainability in their operations and offerings, as well as to disclose their environmental impact transparently. Energy and Utilities: A significant push towards renewable energy sources is expected, potentially disrupting traditional energy markets.

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6 Proven Ways to Improve Inbound Lead Generation

Valasys

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

They personally match all of their candidates and specialize in recruiting for revenue generating roles, such as sales, marketing, customer success, and business development. Shane McCusker Shane McCusker publishes videos about social media in recruitment, LinkedIn, boolean strings, and social recruiting. At HR Whiplash!, Watch here 8.

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