Digital B2B Marketing

NOVEMBER 29, 2012

Social media sites are now technology platforms that enable a structured flow of information between various endpoints. The various platforms we have today can be used for a wide range of purposes. But it isn’t about social media, it is about new platforms and new accessibility driving new innovation.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

JULY 23, 2012

How do you measure and manage newer segments of marketing, including social media? The range of perspectives on each of these points highlights just how challenging these topics still are. Measuring Social Media The value of B2B in social media is often debated. Can you measure the full impact of social media?

B2B Marketing 100

B2B Marketing B2B Social Media Twitter 100

Digital B2B Marketing

AUGUST 28, 2012

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Tomorrow’s successful marketers will have the aptitude necessary to start today in a wide range of areas of the business. Those are skills that can easily be learned by the right person.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

JUNE 4, 2013

This category covers a wide range of programs that vary by publisher. Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

JULY 12, 2012

Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. The information in the list datacards also provides a significant amount of information about each publisher’s audience, often more than is available through general research tools or media kits.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. Here are three of the better B2B marketing examples I found.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. As a marketer, if your social media program includes establishing individuals as participants in industry conversations, Triberr should be on your radar. I use Triberr.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Campaigns run as related content or additional content text links, generally at the end of articles, across a broad range of publications. Content Media content distribution Native Advertising social advertising'

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Media buying email lists Email email lists list builds List Rental' Most companies deploy to the list for you, you never receive an actual list of emails. for one time use. Photo Credit: Biscarotte via Flickr cc.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Similarly, the choices you provide should be interlinked, giving someone the opportunity to select a range of content regardless of the initial choices that were made. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

APRIL 16, 2012

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B This is a viable approach where sampling is appropriate and should be applied across a broader range of online marketing metrics.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

JUNE 28, 2012

Activities ranging from inbound marketing to lead scoring and distribution are critical for marketers to master here. Identify Potential Prospects Sales is the first stop for relationship building in many organizations, but who should sales focus on?

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

AUGUST 14, 2012

Advertising is targeted to individual people and may appear on a broad range of sites. How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. CRM retargeting is similar.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

MARCH 1, 2012

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. Increasingly, marketers don’t know where their content is either.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. Media advertising lead generation mistakes toby hudson' Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. Toby is one of those guys. via Flickr cc.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

APRIL 20, 2016

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program). From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MAY 9, 2013

Big names in B2B marketing, content marketing and social media seem to be everywhere. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. Ross Graber @RossGraber.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. Does your content measure up?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

JUNE 18, 2014

A range that wide isn’t even accepted on the playground! Media Research advertising big data BlueKai data IRI Oracle webbula' Below are a series of screenshots with that include data on my income and age according to different data companies. But that’s me. Photo Credit: quapan via Flickr cc.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

MAY 5, 2011

With registration rates ranging from 1% to 10%, most of your audience stops when confronted with a registration form. Filed under: Demand Generation , Media , Rants. Incorporating lead generation slows the pipeline and limits buyers ability to do their own research. Lead Generation Misses a Significant Portion of Your Audience.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

NOVEMBER 12, 2013

Some B2B publishers have introduced a broad range of offerings that include research, content creation, advertising and lead generation. For a broader range of B2B lead generation options (and flags for a few that don’t work well), see 6 Best Tactics for B2B Lead Generation.

Lead Generation 100

Lead Generation Generation Marketing Qualified Leads Leads 100

Digital B2B Marketing

DECEMBER 14, 2012

Ziff Davis Enterprise emails, although they all came from a core Ziff account, represented a range of original Ziff and QuinStreet properties. TechTarget emails came from multiple TechTarget sites as well as BitPipe, another TechTarget business.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100