Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. The More Things Change, The More Things Change [link] [link] Aron Stevenson The More Things Change, The More Things Change – Social media hates the status quo the way Kobe hates Shaq.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Many of my industrial clients have in-house resources to maintain and update their company websites. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Resources email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities. Resources of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Resources and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. Users like a website to be resourceful, and the search engines like whatever is good for the user.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources Copyright © 2010 Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. Resources

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Incidentally, these internal links are also a SEO positive) 4. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Using social media to acquire customers is like using email to acquire customers.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 28, 2010

link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Savvy

JULY 9, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Tools: Beyond the negotiation and analytics are the day-to-day administration and management of a media buy. other use of client scarce resources? Media IS something that you can buy.

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources All Rights Reserved.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60