Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. 6 things you need 2 incorporate into your social media plan. Now that it is so easy for Joe Q.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JULY 28, 2010

Buy your own product. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 17, 2010

link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." " [link] [link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." Whatchya think?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Those words are often used interchangeably, but they are not the same. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 15, 2010

I'm actually pretty certain that by the end of this year the “marketing&# end of Social Media will be rolling into integrated direct marketing – with vendors like Infusionsoft beginning to expand from email and postcards to include Facebook, Twitter, Buzz, etc.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

FEBRUARY 19, 2010

in the morning here in Holland and I can't sleep.so what do you do? in the morning here in Holland and I can't sleep.so what do you do?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? JF : Hyper-targeting. Billions and billions of dollars are spent on advertising. Customer service? Dan, I agree with you.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] @jaybaer [link] Top

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. What have you seen in the social media world lately that’s excited you? (I’m Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MARCH 25, 2010

A new product launch. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO… [link] [link] Kathy Drewien Social Biz: Delivering Happiness Delivers Indeed [link] [link] John Moore Good info from @JayBaer, Delivering Happiness Delivers Indeed: [link] [link] John Moore Good info from @JayBaer, Delivering Happiness Delivers Indeed: [link] [link] John Moore Good info from @JayBaer, (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. What shows up in these search results?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. link] Eric Buchegger Tying together CSR and social media.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Analytical Thinking.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

SalesIntel

OCTOBER 26, 2022

Here are some key concepts to consider when showcasing your product’s value. . Before you can connect with your audience and sell your SaaS product, you must understand their challenges, behaviors, and place in the customer journey. Action – the lead is ready to transact and become a customer, purchasing your product.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

ClearVoice

SEPTEMBER 22, 2020

Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. Press announcements of new products and developments. Social media posting. Creating an integrated media plan and calendar is essential.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] Paige Holden Great question. link] Paige Holden Great question. It really works. danperez Wow!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. A concept more and more big businesses need to start thinking about.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Optinmonster

FEBRUARY 10, 2020

Here are a few ways Starbucks attracts customers through inbound marketing: News and Stories: Rather than writing blogs, infographics, or ebooks , they write educational news stories to spread on social media. They share about their brand, new products, and their environmental efforts. Plus, you get a discount for referring people!

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble? Earlier today I commented on a somewhat counter opinion to yours that you might find interesting.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. This is particularly true if your social media strategy is integrated into your entire organization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149