Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? You can also try it for free. You can also try it for free.

Social Media 124

Social Media Work Management Marketing Management Media 124

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? I'm not saying I necessarily believe everything corporate America tells me, but Apple has indicated that the App Store is essentially a break-even proposition. Between hosting and implementation, there is no doubt that there are substanial costs involved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 26, 2010

link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? link] jaybaer It will. Just like websites.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Single Grain

JANUARY 31, 2020

This is a sophisticated business analytics software that draws all your performance indicators and metrics into a unified, accessible location. Top Features of Invoca: Use call-centric solutions like analytics and call tracking software to improve PPC and display ads. 10) Acquisio. Easy-to-use interface. 16) Optmyzr.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Buffer

MARCH 13, 2018

Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage when it comes to providing value. 7 invaluable marketing skills for teams. Let’s dive in!

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Fifty percent! The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. Mobile device usage indicates potential influencer status. Let’s break this down.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? A Marketer’s Guide to Content Curation , October 14, 2010 There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Social Media (239). Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 20, 2010

via @jaybaer's article: [link] [link] McKenzie RT @siobhanhinker: Twitter users are 3 times more likely to follow brands than Facebook users. via @jaybaer's article: [link] [link] McKenzie RT @siobhanhinker: Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B strategic marketing consultant’s value proposition. 12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. That’s a pity. Not that I object to content. who knows?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 15, 2010

When the focus is on getting more sales, social media channels tends to work in the opposite way for them. Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic! Breaking it down like that makes it seem like such an obvious process.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Magisto

AUGUST 6, 2019

We found great tips on how to run an effective social media plan in the article 7 Steps For An Effective Social Media Marketing Plan including tips on how to audit your social presence and how to identify key success metrics. They cover everything: management, digital marketing, apps and software, and so on. .”

Paid Content 68

Paid Content Best Practices Work Management Startups 68

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? You have to pay for WiFi, e-books, itunes downloads, apps? link] Ally E.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

NuSpark Consulting

AUGUST 24, 2014

Programmatic advertising buying is one of the newest buzzwords in the online display space. In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency. When you use technology, you become more precise in your media placement tactics to drive effectiveness.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ad Exchange 100

Webbiquity

FEBRUARY 14, 2011

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. Accountability, yes, but ROI is hard to apply to marketing investments.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. You can’t get half elected.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. I don't think the time issue is hugely important here. It's not more difficult (actually less, because it's a smaller audience) than listening on Twitter. And I agree that the vast majority of businesses are not participating, making my participation less fruitful.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. An online marketing pro since 1994? A new research study of 1,400 U.S.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

I think a lot of it has to do with the focus on social media – which is admittedly a lot cooler than say, enterprise software… Anyhow, was great meeting you, I love the blog and just subscribed for regular email updates Yael [link] Yael Davidowitz-Neu Jay, First off, it was a pleasure meeting you at the conference!

Social Media 128

Social Media Media Paid Content Conference 128