Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. For example, no software in the world can flag the error between their and there. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? A Marketer’s Guide to Content Curation , October 14, 2010 There is an elephant in the online marketing “room,” and the elephant’s name is Curation. social media reach and usage by company.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121