Martech
DECEMBER 1, 2022
Sample eGift selection. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. ” Why we care.
Adobe Experience Cloud Blog
OCTOBER 18, 2017
Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Provide new clients with a link to a sample blog post that is relevant to them. Welcome emails are also a great way to introduce new customers to your blog.
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The Point
FEBRUARY 27, 2012
Using the sample logic outlined above, if a prospect took ANY “positive” action at least once every 2 months and 29 days, his or her lead score would continue to climb indefinitely. Once a contact’s lead score exceeds the threshold value for sales-readiness or “hot lead,” any further increase ceases to have much relevance. Thanks Dan!
B2B Marketing Directions
AUGUST 27, 2017
Here's a small sample of the reactions from pundits and practitioners: What's The Impact Of The New Demand Unit Waterfall? To learn more about the limitations of intent data, take a look at this post by Jingcong Zhao at the Marketo blog, this post by Todd Berkowitz at the Gartner blog, and this white paper by Infer.
Adobe Experience Cloud Blog
JULY 25, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. That’s where social media enters the picture.
Content Marketing Institute
JANUARY 14, 2019
Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. Digestible client success stories (white papers and case studies). Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. The difference is clear.
Moz
DECEMBER 19, 2019
A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Site Speed Sample Rate. The first one is the Site Speed Sample Rate. So instead they use a sample, a sample set of pages to give you page timings.
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