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[Infographic] The Marketo(er’s) Guide to SXSW

Adobe Experience Cloud Blog

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo!

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The Role of Email Marketing in an Omnichannel Strategy

Adobe Experience Cloud Blog

Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. The post The Role of Email Marketing in an Omnichannel Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell us about your experience in the comments.

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Create Content like a Publisher: Thought Leadership with Avitage

Adobe Experience Cloud Blog

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Many marketing thought leaders have used the expression “think like a publisher,&# and I completely agree. One of our recent partner additions is a company called Avitage, in Waltham, MA.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. They help capturing more leads on the website with effective landing pages or microsites.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. Let me explain. Click To Tweet.

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How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Adobe Experience Cloud Blog

We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. A Taste of Being A 10X Marketer.