Three Steps to A/B Testing in Marketo
SmartBug Media
MAY 4, 2020
To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you want to include more than two versions (a multivariate test instead of a strict A/B test), expect the number to go up. Understanding A/B Tests in Marketo. Then, dive in!).
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