Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Incentivize them with gift cards and other rewards.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged. As you plan the year, keep these five consumer behavior trends in mind.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. If that sounds a lot like TikTok … that’s because it is. Or as the Verge put it : “Instagram is focusing on becoming TikTok.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

B2B Marketing 109

B2B Marketing B2B Enterprise Management Paid Search Agency 109

SocialPilot

DECEMBER 6, 2023

Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. So, let us begin by understanding how algorithms work and what steps you can take to win over them.

Social Media 82

Social Media Paid Content Media Lead Ranking 82

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

APRIL 19, 2021

My TikTok feed is chaotic. At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. But my tailored algorithm isn’t all cute cat clips and conspiracy theories. Today, TikTok has over 1 billion monthly active users between the ages of 13 and 40. It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Zoominfo

AUGUST 10, 2021

So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. So the question is, should you post your resume on TikTok? Don’t be shy, let’s get in touch.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. So the question is, should you post your resume on TikTok? . The Birth of TikTok Resumes.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. We are seeing platforms like TikTok lean into accessible commerce and thrive. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. When your Reels are on a schedule, it alerts the Instagram algorithm (read: social gods) that you have new content.

Relevance 152

Relevance Brand Identity Branding Verticals 152

SocialPilot

JANUARY 21, 2024

The next social media platform to join the bandwagon is TikTok. TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. What Are TikTok Stories? On your FYP, in addition to seeing TikTok Stories, people can comment publicly and like them.

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Specifically, more conservative budgets and the inability for marketers to travel and film on-site. The algorithms While the pandemic initiated the shift toward lo-fi social content, it was hardly the only driver.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. However, part of TikToks’ appeal are their lo-fi, raw feel and frequent focus on creators.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Think about it.

Viral Marketing 105

Viral Marketing Tips Brand Identity Branding 105

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. And in order to do that, you need to have a good idea of your target market. If your brand voice is fun and silly, you may post more humorous TikToks and Reels.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. In this episode of AMP Up Your Digital Marketing , Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost , an email intelligence software company.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

ClickZ

MARCH 16, 2023

So whether in the aisles shopping or endlessly scrolling through “Things I bought because of TikTok”, we’re twitchier about what to buy. Focus on significant, simple market shifts The amount of “risk capital being invested is dramatically down , following record highs, grounding all strategies for growth.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Anyword

DECEMBER 15, 2022

AI copywriting uses artificial intelligence (AI) to help create content by using algorithms to analyze the target audience, their interests, and other factors in order to generate copy that is tailored to the individual needs of the user. What is AI Copywriting? Let’s dive into which one might be right for you. Starts at $49 per month.

Copywriting 98

Copywriting Tools Planning Paid Search Agency 98

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. I’ve witnessed teams where someone only works on TikTok or only writes emails. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

Marketing AI 107

Marketing AI Paid Search Agency Cross-Selling Ethics 107

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Content Marketing Institute

JUNE 28, 2021

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Tips 140

Tips Examples Brand Identity Branding 140

Sprout Social

APRIL 4, 2023

If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Published on.

Ideal Customer Profiles 134

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 134

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. TikTok is an excellent example of this. Is My Audience on TikTok?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78