Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. Content Marketing Tips to Get More “Juice&#. One door closes and another one opens.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 8, 2015

When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve? How to.Tips On Writing Better Story Telling Writing Better Ezines bio biography e-newsletters enewsletter newsletter personal stories personality storytelling'

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. A Story Teller’s Mindset: Key to Great Content Marketing. “Why am I here?

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

NOVEMBER 13, 2013

Storytelling.” ” There are not only those style issues, but key is making sure your blog content appeals to the right audience, your target market, your ideal clients. That is wrong; this is right. . “Then there are the gray areas in writing. Stylistic preferences. Are you finding what works with your readers?

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? The first is by using conventional marketing rhetoric, which is what most professionals use. It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Sadly this classic marketing approach is everywhere. How can you introduce storytelling into your marketing mix? Share it on StumbleUpon.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. I struggled with my online marketing for years. Related posts: Content Marketing with Stories: Better than Facts. The difference was enormous.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 30, 2011

alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? , Inspired by Maria Velosa’s Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services.

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JANUARY 18, 2011

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing Matters: What’s Your Brand Personality? Blogging Services: Content Marketing for Coaches. Share this on Technorati.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

AUGUST 26, 2011

Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. Blog Content: Are you personal… or all business?

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

NOVEMBER 13, 2014

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. What makes for effective content marketing? My client’s blogs and sites where I manage their content marketing. Content Marketing'

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. I also believe that whatever online marketing we do is greatly affected by our inner stories.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 12, 2011

John Jantsch, Duct Tape Marketing. Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009. Top 42 Content Marketing Blogs: We’re number 3! Alltop Aggregates Content Marketing Blogs. These blogs are completely different, in various fields of expertise. But they are all strong personalities.

Aggregators 100

Aggregators Newsletter Display Studies 100