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Using Web Personalization to Create Better Buying Experiences

Metadata

Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: More than 80% of B2B buyers believe personalization improves the purchasing experience Just 25% of B2B buyers feel companies are meeting their expectations for personalized experiences. I also get it.

Buy 52
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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve.

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3 Ways Your Experience Can Help You Sell Your Services

Convince & Convert

Set up a website or a blog, pour all your years of experience into a nice content guide, and start promoting it on social media and other marketing channels. Become an affiliate and market partners site on your website. Personally refer partner sites to people. Create an Expert Guide. Meh, you say. The best part?

Service 92
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Why Your B2B Website Isn’t Converting More Customers Than Your Sales Team

Martech Advisor

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. Whether you like it or not, this is how most of your marketing looks like.

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How to Say "No" Without Burning Bridges

Hubspot

You hear the term often in marketing. Companies like Dropbox and Airbnb are often held up as shining examples of marketing scale, which they accomplish by hardwiring user referral incentives into their products. For that answer, I turned to a number of prominent marketers and executives to find out how they handle random requests.

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Best CRM software for Consultants

TrustRadius Marketing

The software is often designed for marketers, salespeople, and customer support teams. Many CRMs have marketing features like email marketing automation or ad management. Companies that focus more on marketing or customer service will also be able to find a CRM that best fits their use case.

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3 Simple Ways to Generate More Returning Visitors to Your Site

Single Grain

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are 3 easy ways to grow your site returning traffic.