Blue Flame Thinking

JUNE 10, 2019

This is especially true when it comes to marketing technology. I’m also excited to learn from all the talent at the agency and work toward becoming an SME for both financial and industrial verticals. I look forward to strengthening relationships for deeper engagements for Blue Flame Thinking.

SME 60

SME Verticals Advertising Agencies Paid Search Agency 60

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Align Content with Marketing Strategy. Nail down the themes that will run through your marketing campaigns to give them coherence and consistency. Develop Ideation.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Tony Zambito

MARCH 18, 2012

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . We never really moved beyond segmenting by employee size and revenue so we really don’t know a lot about SME’s as we should.

SMB 100

SMB Enterprise Management SME Work Management 100

nDash

NOVEMBER 7, 2018

SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. Freelancers can certainly perform many of the same functions as that of an in-house employee, but in an ideal marketing setting, roles like manager and editor would be staffed internally. 1 manager / editor / SME.

Communities 55

Communities Top of Funnel SME Content 55

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Moz

FEBRUARY 22, 2021

In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. Though the target markets, objectives and audiences differed in each case, I was able to use schema markup as a strategic underpinning of a wider SEO and marketing strategy. What is structured data in SEO?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Single Grain

JANUARY 11, 2024

When it comes to global markets, the spotlight often falls on well-established economies like the United States or the European Union. However, emerging markets are becoming increasingly hard to ignore. With burgeoning populations and rapidly evolving consumer behaviors, these markets offer a goldmine of opportunities.

SME 52

SME Marketing & Strategy Paid Search Agency Small Business Marketing 52

Content4Demand

DECEMBER 11, 2020

But today let’s take a closer look at what Senior Content Strategist Brenda Caine presented about researching the personas we use to make key decisions about our B2B marketing content. Accurate personas are critical to successful buyer-centric marketing. Internal SMEs helped us create the questionnaires to get started.

Research 98

Research Paid Search Agency Buyer Personas SME 98

SmartBug Media

SEPTEMBER 23, 2020

One of our top priorities as marketers is lead generation. It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Most of our success is attributed to the amount of leads we hand off to the sales team. Include great buyer-focused titles.

Lead Generation 105

Lead Generation Generation Leads Lead 105

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

EveryoneSocial

APRIL 23, 2020

As the Head of Customer Success, I wanted to share how our updated platform can help your company find success whether used for specific solutions like marketing , sales , communications , and recruiting , or you want to roll-out company wide like a few customers have done. EveryoneSocial 2.0 ” ( Trade Press Services ).

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Tony Zambito

MARCH 21, 2012

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . The reality is that the SMB is highly fragmented and consists of many layers of sub-market segments. © All Rights Reserved Peter Schofield.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Contently

JANUARY 23, 2019

“It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Are explainers the future of content marketing? Mint is a shining example of a brand using explainers to flesh out its content hub.

Media 152

Media Aggregators SME Wikipedia 152