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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. Television will remain important to soccer viewers because the large field means that a larger screen is helpful to see what’s going on.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Listen Now . The RSS feed is: [link].

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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The Secret to Filming an Awesome Remote Interview

Vidyard

Alternatively, you could record a Skype split screen , but this can be a bit boring to watch. A great example is his chat with everyone’s favorite Marketing Prof: How AQ’s Blog & Grill Gets it Right. A Great Remote Interview: AQ’s Blog & Grill. If your host is interested, the audience will stay with you.

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

Holy Social Arby’s aired a 13-hour long commercial a few weeks ago in an effort to shatter the record for the longest television commercial. This is an interesting case of creating an opportunity to use real-time marketing, rather than waiting for one to arise. Richard Branson. See you next week!

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. ” In the past, we had families and friends gathering around the television for a sports event or for a favorite television show. ” If you could do a Skype call with any living person, who would it be? Holy Social!

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Tweetable Moments.

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