Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Listen Now . The RSS feed is: [link].

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Convince & Convert

JUNE 13, 2014

Holy Social Arby’s aired a 13-hour long commercial a few weeks ago in an effort to shatter the record for the longest television commercial. During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. ” If you could do a Skype call with any living person, who would it be?

Social Media 143

Social Media Media Plans Service Planning 143

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. That’s the high end of cost for a 30-second spot broadcast during Super Bowl XLVIII. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Holy Social!

Paid Search Agency 131

Paid Search Agency Brand Identity Branding Skype 131

Heinz Marketing

JUNE 24, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s exciting to be able to share with you some of the best and brightest minds of B2B sales marketing every week. Matt: Same.

Top of Funnel 75

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 75

Convince & Convert

JULY 26, 2013

This week: From ExactTarget , a free whitepaper called The Path to Lifecycle Marketing Success. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Tony started out in television and news broadcasting. If you could do a Skype call with any living person, who might that be and why?

Work Management 133

Work Management Skype Social Media Public Relations 133

Content Standard

SEPTEMBER 10, 2015

Between encouragements to document our content strategies and to think if what we’re creating makes a difference or adds to the noise, there was a growing flair of nerves and excitement wrapping between chairs at the opening keynotes of Content Marketing World 2015. The State of Content Marketing in 2016. Clips of Kevin Spacey.

Planning 40

Planning Content Marketing Content Budget Programs 40