Everything Technology Marketing

OCTOBER 18, 2010

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. Don't underestimate the need to fuel marketing automation with compelling content to engage with your audiences in a meaningful way along the buyer's journey. 5 Steps to B2B Marketing Success - Is Traditional B2B Marketing Dead?

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

DECEMBER 1, 2010

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98) See you in 2011!

B2B Marketing 100

B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

NOVEMBER 23, 2010

The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. And always watch out for surprises like new, unexpected customers that are enthusiastically adopting your product but don't fall into traditional segment definition. What segmentation approach worked for you?

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

JANUARY 27, 2011

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? Rogers) | Marketing ROI (Jim Lenskold). Moore) | Diffusion of Innovations (Everett M.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. What are the specific use cases of your product to realize the value customers are looking to unlock? HOW DO I MARKET TO SEGMENTS?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

JANUARY 1, 2011

Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. They educate themselves on the nature of their business problem, possible solution options, available vendors and products. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JANUARY 3, 2010

The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Part two focuses on the chasm between sales and marketing that is common in many organizations.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Gen 100

Everything Technology Marketing

AUGUST 22, 2010

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. Here is why. But let's take a closer look. (1)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

NOVEMBER 26, 2009

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall.

Pricing 100

Pricing Price Marketing Management Software 100

Everything Technology Marketing

OCTOBER 14, 2009

Should the CEO, COO, CMO, VP of Human Resources, or the marketing department be involved in making these decisions? And what’s more, how does a member of the IT department know the answers to these marketing questions? Welcome to marketing for the 21st century! When employees start accessing Twitter, Facebook, etc.,

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

AUGUST 26, 2012

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! from last year 4.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100