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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce Marketing Cloud

Having a unified ecommerce platform also lets sales teams spend more time on strategic accounts and less time manually entering order data. Pillars for profiting on parts. How can a solid ecommerce solution help unlock an underutilized stream of revenue? What are aftermarket parts? The secret? Learn how to get started.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

As 2021 ends, holiday shopping is going to take eCommerce by storm. Consumers expect brands to woo them with endless offers and discounts during this period and take full advantage of it. 60% of consumers intend to shop online more frequently. 60% of consumers intend to shop online more frequently. So, pros and cons.

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B2B SEO vs B2C SEO: The True Breakdown and Comparison

Directive Agency

As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2B SEO .

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Creating SaaS Content That Impacts SEO

Directive Agency

Quality content marketing has the potential to achieve a multitude of things for your brand, including vanity engagement metrics such as: An increase in impressions. However, amongst all of the potential benefits that might come from investing in content marketing, the real end-game boils down to two: Conversions and customer loyalty. .

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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.