Why Context Is More Important Than Content In Marketing
SEPTEMBER 19, 2016
Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy. Marketing Campaigns: A Thing Of The Past. Make Context A Cornerstone Of Marketing.
Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
SEPTEMBER 6, 2016
If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. The value of customer segmentation is it can tell you where to point your marketing and messaging. And, it can help gauge the size of a market opportunity. Confusion by Adam Gale. Customer Segmentation.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
The Telltale 8% Drop In Content Marketing Effectiveness
OCTOBER 9, 2015
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.
ABM & the Marketing Hype Cycle
MARCH 15, 2016
The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Say what you want about us marketers, we love our bright shiny objects. Which is true, sort of.
How Industrial Marketing Influences Buyers
Industrial Marketing Today
MAY 13, 2016
Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.
How Understanding The Goals And Intent Of Buyers Can Transform Marketing
JULY 17, 2016
But was it something that was going to really transform our marketing? I don’t think so.”. Doing so provides the deeper level of understanding required to create resonance with customers in all aspects of marketing and sales. Yet, there is context related to goals , such as creating faster delivery of critical components to established customers due to new market needs.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
Digital Marketing Agencies – How They’re Changing
SEPTEMBER 15, 2016
In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. Anvil was one of the first digital marketing agencies in Portland. In a digital marketing world, you can show some immediate gains pretty quickly.
No Digital Marketing for Manufacturers = Marketing in the Past
Industrial Marketing Today
DECEMBER 4, 2015
Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Visit my website for more content on industrial marketing.].
6 Success Factors for Adopting Marketing Automation
JULY 20, 2016
Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Marketing automation requires quality content, and plenty of it.
10 TED Talks to Watch to be a Better Marketer
AUGUST 3, 2016
Marketing, in its purest form, is also dedicated to storytelling and spreading innovative ideas. And as marketers, we’re highly focused on being able to communicate clearly, exhibit leadership in our organizations, and create unique and disruptive work. Dan Cobley: What Physics Taught Me About Marketing. We all agree that marketing and physics go hand in hand, right?
What is Predictive Marketing?
APRIL 6, 2016
Prior to 2011, the term "predictive marketing" had almost. Since then, the search volume and number of online citations for the term have grown rapidly each year; it's now a hot topic within B2B marketing and sales communities. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
7 Content Marketing Mistakes Costing You Time and Money
APRIL 1, 2016
Content marketing is getting harder. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year. The end of content marketing? Or just the end of bad content marketing? And though some might say these different data points spell the end of content marketing, I don’t think that’s what we’re seeing. hope not.
Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
OCTOBER 4, 2015
Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. coaching by Gilbert Bages.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.
Survey: 93% of Inbound Marketing Professionals Create New Content Weekly
SEPTEMBER 8, 2016
As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately Eleven percent of respondents claimed that finding time for writing is their greatest challenge as an inbound marketer.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
The Psychology of Color in Marketing
JUNE 22, 2016
Food giant Heinz discovered the power of choosing the right color in marketing when they made the kid-friendly EZ Squirt ketchup in spinach green. Colors and Marketing: A Quick Guide. So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Pinterest uses red, as does the BBC , and Marketing Week. Yellow.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
5 Ways to Immediately Boost Account Based Marketing (ABM)
B2B Lead Generation Blog
AUGUST 16, 2016
What are the five ways you can immediately improve your account based marketing (ABM) and selling? In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. When I encounter account based marketing, there are three flavors. Break].
3 Good Questions to Align Strategy, B2B Marketing, and Sales
B2B Lead Generation Blog
JULY 25, 2016
Have you intentionally linked your sales, b2b marketing, and strategy? . thought Frank had a practical approach to aligning sales and marketing. Frank: Despite decades of attention to so-called strategic planning, there is remarkably little research about how to link strategy with the nitty gritty of field execution especially sales efforts [and marketing]. Frank Cespedes.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
10 Ways to Use Images for Memorable Marketing Results
OCTOBER 8, 2015
If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can we use all this nifty brain science to get more results from our marketing? 10 Ways to Use Images In Your Marketing. 1. To make your marketing seem more human, include photographs of the people behind it. It’s time B2B marketers stole this technique.
7 Predictions for Email Marketing in 2016
DECEMBER 8, 2015
The marketing year is rapidly drawing to a close. If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. The most sophisticated marketers left the technique behind almost a decade ago.
Industrial Content Marketing Fails to Engage with Target Audience
Industrial Marketing Today
JULY 14, 2016
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Content Marketing’s Role in Sales
Industrial Marketing Today
MARCH 11, 2016
You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). You are in good company if you are already doing it.
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization
Is Inbound Marketing Holding Your Business Back?
JUNE 13, 2016
“Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. As practiced today, it relies heavily on content marketing (the production and distribution of content like videos, eBooks, blog posts, podcasts, and so on) and search engine optimization. What is outbound marketing?
Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
AUGUST 2, 2016
It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing. You can create marketing videos in-house. How to optimize your marketing videos for YouTube. Tripod. Summary.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. The marketing technology landscape did indeed grow for 2015. (A+). Marketing Softwar
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
5 Powerful Techniques To Boost Your Content Marketing
JULY 28, 2016
Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. While having a good content marketing plan is great, using that plan is better.
10 Very Smart People Weigh In on How to Rethink Marketing
APRIL 25, 2016
We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” One fundamental way to rethink marketing is to replace the notion of making an offer with the idea of delivering value. Marketing should be thought of as a value function much like the products and services being sold. It wasn’t exactly a random survey.
Content Marketing 2015: Top 100 Influencers & Brands
JUNE 30, 2015
What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Content Marketing.
Email marketing versus social media – once more
DECEMBER 28, 2014
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.