Many marketers have turned to marketing automation to help achieve loftier goals while still being down a player or two. We found an interesting article with 5 tips on kicking your demand generation into gear: Build a welcome campaign. Automate your webinars. Run a lead-scoring program. Send Sales website visitor reports. Run a data-cleansing program. Read the article in full here. Lead Management Other Interesting Topics MORE >>

We help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel.  . They express many concerns: What’s the ROI? Isn’t it for consumers and not B2B? We see the value of video, but why YouTube specifically? Most people agree that video is becoming important to B2B. For example: Video can engage your audience better than other media. Studies show decision-makers want to watch, not read. Studies also show that people who have seen a video are more likely to convert to a lead. MORE >>

Yes, the UK has a different type of TV market — more subscription-based than advertising-based because of the role of the BBC.  Marketing is becoming increasing a mathematics field, with improved measurement and analytical tools. Products & MarketsIn a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising.  This is one of those critical milestones in the journey to making advertising more efficient and funding more online business models.  They report that the UK is the first major country to reach this mark. MORE >>

Let’s face it B2B marketing can definitely have its challenges!  We came across an intriguing article stating that smart B2B marketing = B2C with a twist. There are some good simularities between smart B2B marketing and our B2C counterparts.  A quick list of five strategies B2B marketers can emulate to help stand out in a very dynamic and noisy world: Create great brand recall. As a B2B marketer, let us know what you think… Read the article in its entirety here. Know your audience. Use visuals to sell your product. Maintain creative consistency. MORE >>

recently met with Paul, VP of Solutions Marketing for a technology company. His company was misunderstanding what “solutions marketing” is in three fundamental ways, and as a result, their marketing approach was off target. Transform them into meaningful marketing solutions. Paul took this advice, led his team to recraft their marketing message and directed it to the right people. Products & MarketsSuit up, shake hands, and deliver a speech about the technical superiority of your product. Does it work? MORE >>