Sprout Social
SEPTEMBER 18, 2023
Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.
Hinge Marketing
MAY 22, 2023
How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.
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Tiecas
SEPTEMBER 5, 2023
I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.
The Marketing Blender
DECEMBER 28, 2020
5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021.
The Marketing Blender
MARCH 2, 2022
Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Competitive analysis and market positioning. Marketing Review. Email marketing. Public relations.
Webbiquity
MARCH 31, 2022
They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Also, make sure you have a backup plan for potential snags.
Launch Marketing
AUGUST 23, 2023
Previous Experience – Former experience and general knowledge of all facets of marketing is essential. It’s critical that a VP of Marketing understands both traditional and digital marketing methods and the trends driving the evolution of both approaches.
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