NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Here’s how: Pay-Per-Click. Social Media. Nurturing email.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Here’s how: Pay-Per-Click. Social Media. Nurturing email.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Anything Goes Marketing

JUNE 29, 2009

This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible.

Tactics 100

Tactics Automation Personalization Planning 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. Marketing on the search engine, optimizing for rankings, and participation on Google+. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

BenchmarkONE

NOVEMBER 21, 2019

22% of agencies use marketing automation software. 15% of agencies use marketing management platforms. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts. 2% say it’s white papers. And here’s what agencies are using. 39% of agencies use CRM.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Marketing automation" is a misleading term.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Webbiquity

JULY 26, 2010

Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The lure of cheap content in B2B marketing , April 26, 2010. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 30, 2012

by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Kapost

OCTOBER 31, 2016

From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. 4) Marketing Automation. Email is one of the most powerful marketing tools.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. But I have more trouble placing “operational execution” within the distinct marketing universe, because so many marketing contacts are integrated with sales and service activities. Fair enough.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Vidyard

DECEMBER 9, 2014

To do this, Cetera rounded up marketing technology for retargeting (Bizo), a way to package up a compelling content experience (Lookbook HQ), and a way to host video assets and measure their performance (Vidyard). But what’s involved in creating such a nurturing campaign?

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Sharpspring

JANUARY 10, 2019

Content Tools — Provides interactive content solutions like quizzes, contests, interactive maps, microsites and more to help businesses generate leads and engage customers. SnapApp — Create a variety of interactive content assets including interactive white papers, infographics, contests & sweepstakes, galleries, and more.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Convince & Convert

OCTOBER 22, 2013

After that, we use every metric there is – from traffic to engagement to search-related measures – and, ideally track it through marketing automation and CRM right through to revenue. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

OCTOBER 6, 2015

This award recognizes the SnapApp customer with the best overall integrated marketing campaign. This award recognizes the SnapApp customer who has taken advantage of our deep integrations with marketing automation to get more out their marketing automation investment. Winner: Blackbaud. Impressive Integrator.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Madison Logic

MARCH 25, 2022

A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account. This could be in the form of case studies, white papers, or eBooks that have been personalized to the priorities of each stakeholder.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

ActiveDEMAND

SEPTEMBER 6, 2016

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. We call these VALUABLE MARKETING ASSETS. The end benefits of providing marketing assets are multi-faceted. Try it for free today!

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Marketing Automation.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Marketing Automation.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168