Remove Emarketing Remove Marketing Automation Remove Microsite Remove White Paper
article thumbnail

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Other websites or emarketing channels. Offline marketing efforts. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Savvy B2B Marketing.

Microsite 100
article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Other websites or emarketing channels. Offline marketing efforts. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).