Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
Customer Experience Matrix
FEBRUARY 9, 2012
New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. Other vendors have asked the same questions and reached the same conclusions.
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Customer Experience Matrix
AUGUST 16, 2011
I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.
Customer Experience Matrix
OCTOBER 18, 2011
As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. The CRM integration can be set up in days, if not minutes, and next to no time is spent worrying about the marketing database design or update processes.
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