Marketing Automation Services Order Product Salesforce.com 
Customer Experience Matrix
SEPTEMBER 2, 2011
I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering.
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t.
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Customer Experience Matrix
AUGUST 28, 2014
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing.
Webbiquity
MARCH 12, 2019
If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.
Customer Experience Matrix
FEBRUARY 24, 2009
release of his flagship product, scheduled for March 3. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software.
Customer Experience Matrix
SEPTEMBER 7, 2010
I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. If you're aware of a similar product, please let me know.
Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. But there are plenty of other options, particularly for marketers with limited budgets.
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