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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

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Voicing out on voice-activated ads

illumin

Voice-enabled technology has steadily integrated itself into our everyday lives, even so in marketing. That said, marketers are starting to see the potential of interactive audio ads to engage users in more ways as well as target new audiences they want to acquire.

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

Artificial intelligence will continue to evolve. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. Although RankBrain is coming up on its fifth birthday, we are only now catching early glimpses into how artificial intelligence will dominate SEO in the coming years.

SEO 93
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Curation and Personalization: How (Not) to Compete with Amazon

Convert

Today, most companies look to Amazon as a model for their marketing activities and perhaps they shouldn’t. Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). It will soon be so dominant in many consumer markets that it will be unable to grow any further. But that is exactly my point.

Amazon 88
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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. One effective way to spice up your email marketing efforts is to use personalized video emails. The Hero's Journey. CX thrives on personalization.

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How Deep Learning Revolutionizes B2B SEO

Valasys

SEO (Search Engine Optimization) realm has witnessed enormous changes with the advancement of Artificial Intelligence (AI). B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.