Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I unsubscribe from any e-mails that don’t offer clear value to me. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

DECEMBER 12, 2013

Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained. Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Both sides are correct.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” After replying with a thank you message, Cahill forwards them on to the sales team. Even after four years, Emerson Process Experts remains an enigma in a heavy industry that has done little with social media. Search Engine Magic.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. The company knows that its core audience is sales professionals, and it uses discounts, referral bonuses and contests to reach these individuals. SAP plays inline videos. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 8, 2010

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. Shah had noticed a change in the Pampers Cruisers she used to diaper her baby several months earlier.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. A simple one is an ROI analysis of the impact of hiring a new sales representative. Revenue generated by rep. ROI ((net profit – cost )/ cost ).

ROI 50

ROI Paid Content Social Marketing Webcast 50