Webbiquity

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Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. The key is to make it creative.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity

News sites: depending on the type of business and the market you serve, this may include local news sites (newspapers, TV stations, online magazines), trade publications, and business news sites (like the Business Journal, Forbes, or ChamberofCommerce.com).

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Not even close.

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A B2B Marketer’s Guide to Launching a New Product

Webbiquity

Will you be launching at a popular trade show? Eleanor Hecks is editor-in-chief at Designerly Magazine. Make sure everyone involved—from engineering and supply chain planning to production, accounting, sales, and (of course) marketing knows the date and understands their responsibilities. Just stay vigilant!

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The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

In the 1990s I became a contributing editor to several financial management magazines in the USA, and by the late 1990s a keynote speaker. We have found that attending trade shows, writing blog posts, and direct marketing of information and training have been the most effective way to reach the marketplace. The Lessons.