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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: Where did the idea for Full Circle CRM’s product come from?

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P.

Leads360 100
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New developments in B2B marketing list acquisition

Biznology

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

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“How I Work”: Patrick Welch, President & CMO of Bigtincan @patrickfwelch #HowIWork

Heinz Marketing

Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Hubspot, Salesforce.com , Salesloft, LinkedIn Navigator, Conga and Quip for collaboration. By Matt Heinz, President of Heinz Marketing. What’s your workspace like?

CMO 70
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B2B prospecting data just keeps getting better

Biznology

Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. He comments, “Salesforce.com is a good example. And you can show demos.