Valasys

OCTOBER 10, 2023

While B2C boasts large horizontal marketplaces, the B2B landscape features numerous vertical marketplaces. This transformation extends beyond the startup environment and funding aspects. But why does B2C favor horizontal marketplaces, while B2B leans towards verticals? B2B and B2C serve distinct customer sets across verticals.

Enterprise Management 59

Enterprise Management Work Management Marketing Management B2B 59

Conductor

OCTOBER 14, 2019

Then I began an internship at a company called Retail Project RI, which was a startup led by a man named Soren Ryherd, and the initiative behind that startup really spoke to me. This startup was designed to create niche brands in areas where there wasn’t an obvious online competitor. That was a new field for me.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

The Customer

FEBRUARY 4, 2021

Atlaas’ directional guidance is based on the “Customer Design Thinking” methodology, which aligns traditionally siloed disciplines, such as customer experience, brand loyalty, customer relationship management, consumer psychology, and behavioral economics. Carl also held various roles at Merkle, Tufts Health Plan, and two previous startups.

Enterprise Management 52

Enterprise Management Paid Search Agency Lead Ranking Advertising Agencies 52

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SWZD

OCTOBER 16, 2019

She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies. Mercer’s former CMO, Michelle Bottomley , was starting an innovation hub, which was an entrepreneurial initiative within Mercer, and she recruited me to launch it because at the time Mercer didn’t have a lot of experience in the startup marketing world.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Single Grain

JULY 31, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Loyalty program. Get A Free Consultation.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

Marketing Insider Group

MARCH 8, 2021

Most startups and enterprises have a growth strategy mapped out. Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Publish a case study because the client is in your target audience’s vertical.

Practices 363

Practices Webinar Metrics Top of Funnel Marketing & Strategy 363

chiefmartech

AUGUST 14, 2017

He believes healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty. Robert will share the best from his travels visiting R&D labs, startups and innovators around the world. It’s the people and processes that leverage technology in the pursuit of that brand ideal.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Single Grain

NOVEMBER 18, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Seek an agency that specializes in content creation (not just distribution), publishes in your vertical and has its own in-house writers (versus contracting out). Get A Free Consultation. Get A Free Consultation. Final Thoughts.

Paid Content 106

Paid Content SME Product Tips 106

Marketing Insider Group

SEPTEMBER 14, 2023

Most startups and enterprises have a growth strategy mapped out. Do you have any idea how many startups and tech companies have gone under simply because a market for their product never existed in the first place? Publish a case study because the client is in your target audience’s vertical.

Top of Funnel 266

Top of Funnel Practices Content Marketing Planning 266

seo.co

FEBRUARY 14, 2023

You can also aim to spark a combination of customer loyalty and the attraction of new customers by posting share-worthy stories, like case studies of real users or some benevolent act your company has made. But in the meantime, you’ll earn tons of new traffic and higher customer loyalty. Showcasing share-worthy stories.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Anyword

JUNE 27, 2019

It’s still building brand loyalty, but in a different way. Launching The Royal Baby Newsletter at BuzzFeed , for example, helped us understand that we could launch products around pretty specific verticals and content types. At BuzzFeed, we were thinking more about the audience growth and traffic.

Newsletter 64

Newsletter Storytelling Paid Search Agency Deliverability 64

SWZD

JULY 1, 2019

I thought it was an especially appropriate term in the startup world.”. We serve other industries as well – such as media, gaming, automotive and education – but the focus of our outbound marketing and investments is in our three top verticals. In terms of book recommendations, Andy mentioned Play Bigger by Al Ramadan, et al.: “It

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Martech Advisor

NOVEMBER 4, 2019

CDPs focused on specific industry verticals , such as healthcare, BFSI or ecommerce. Their roster of clients spans both Fortune 500 enterprises and disruptive startups, and it's probably because they have among the most comprehensive solutions - equally compelling at the data management, analytics, and activation stage.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Marketing Budget 73