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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Happy and satisfied customers lead to loyalty and retention. Offer customized solutions Salesforce.com’s State of the Connected Customer (4th edition, 2020) stated, “Personalization has become so ubiquitous that most customers now expect nothing less from all of their interactions.” Let’s start with the why.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud. Watch the free demo Originally published on Salesforce.com on January 16, 2024. This allows you to deliver personalized ads and campaign measurement across multiple channels.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Sobeys’ strategy is to approach the sales funnel as one connected experience, with every interaction helping build customer loyalty. “At Watch the free demo Originally published on Salesforce.com on September 27, 2023. At the top of the funnel we focus on which emotional benefits drive Canadian families to choose Sobeys.

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Here are examples of meaningful measures that you should bake into your salesforce.com data collection and analytics: Time to "first touch" of a lead.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Can free toasters* and a loyalty card be far behind? Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. You heard that right: an all-you-can eat, fixed-price buffet for predictive models.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to.