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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

We found that currently 73% of customers expect companies to understand their unique needs and expectations. This demand for personalization will only continue to grow. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Set clear objectives : Do you want to raise awareness, educate HCPs about clinical data, gain early adopters, or drive prescriptions? Feed these insights back into your pharma CRM to optimize future outreach.

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Community-led brands & retailers aim for success in China

SmartBrief - Marketing

We are observing WeChat and other social community tools in China, playing a pivotal role in the retail experience. What do communities mean for brands and retailers? Communities contribute to building trust between brands and customers, providing a virtual space for engagement and deepening brands’ understanding of their audiences.

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Improve Your Lead Segmentation Through Interactive Content

Outgrow

An example of interactive content would be a quiz, poll, survey, etc. Demographic segmentation includes sub-segments such as income, age, religion, gender, education level, occupation, race, etc. You can put this into practice by using Outgrow’s interactive content creation tools to create your own quiz/survey/poll/assessment etc.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Psychographic : personality traits, opinions, values, special interests. You can also send new leads to a CRM like Hubspot. Do you want to use lead segmentation to drive up your profits?

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9 Tips to Help Your Small Business Stand Out In Customer Service

BenchmarkONE

One survey conducted found that 68% of customers claim they are willing to spend more with businesses where they have experienced a positive service interaction. Besides providing solutions in an educated and respectful manner, they should tailor each response to the customer’s language and be sensitive to culture and syntax styles.