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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Incorporate relevant long-tail keywords into your strategy.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

PPC 101
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Marketing in a New World (Part 1 of 5)

Bluetext

As the world has changed in the blink of an eye, so has the way we market to consumers. Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities. Over 50% of all website traffic comes from mobile.

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Website Design: 7 Tips for Balancing SEO and UX

Bluetext

Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities. Over 50% of all website traffic comes from mobile. SEO vs. SEM: Choose Wisely. How can you tell whether to focus your marketing efforts on SEO or SEM?

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B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. 92% of mobile searches happen on Google. 92% of the global search engine market belongs to Google. 92% of mobile searches happen on Google.

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Learn how to maximize your digital marketing program with a digital audit in 2020. Search Engine Results Page (SERP) Rankings. Keyword Usage.