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How bad data can spoil good personalization

Martech

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. 3 emails, 3 problems. Email 1: Cardly.

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Keep Your Inbox Clean From Coronavirus Phishing Scams

Belkins

It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. Instead, it’s up to you to take care of personal hygiene and the hygiene of your mailbox.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. What is cybersecurity?

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Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. Tell us some more about that – how does ransomware end up on someone’s machine?

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World Backup Day: Tips for Keeping Your Information Safe Online

Biznology

Formally, identity theft refers to any kind of deception, scam or crime that results in the loss of personal data without your permission. Your personal information is often stolen long before you actually realize you’re a victim, which makes it especially important to be aware of the signs of identity theft. Lost forever?

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Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. Tell us some more about that – how does ransomware end up on someone’s machine?

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Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. Tell us some more about that – how does ransomware end up on someone’s machine?