ANNUITAS

OCTOBER 7, 2014

Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn. Understand your buyer – everything about your buyer- and then work on developing a documented, Content Marketing Strategy that aligns to your buyer.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

AUGUST 11, 2015

First, I am a huge fan of John Cleese’s work with Monty Python, A Fish Called Wanda and more. This is when you spend months working on an important project, only to have it derailed because someone wants to ask you what your favorite color is (true story.). Like, for example, that he worked for exactly one month as a journalist.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

FEBRUARY 4, 2016

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

JULY 30, 2015

The hardest part of starting to work in an instance, whether it’s a new instance or you’re inheriting one from a previous admin, is understanding how to structure your instance in not only a consistent way, but a way that others can understand. Look to user groups as an essential resource – and they are across the globe and free.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 29, 2016

Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes. The moment your data set surpasses 50,000 or so entries, you will be spending more of your time waiting for Excel to load than you will spend actually working. A Bright Future Ahead-.

De-duplication 70

De-duplication Statistics Blogger Course 70

ANNUITAS

JUNE 26, 2014

Connect with them on LinkedIn in advance of the show. Are you there with a few work colleagues? Have you ever looked into the lounge at an event and seen the sea of people with their headphones on, working away on their laptops while the event is happening all around them? Is there a speaker you want to meet? Talk to strangers-.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

MAY 6, 2014

You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 15, 2020

You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). the ad that works on LinkedIn probably won’t work on Instagram), but always put your demand marketing strategy first.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

JUNE 9, 2015

My first memorable exposure to The Stack was at a small conference in San Francisco hosted by Bizo (which was shortly thereafter acquired by LinkedIn). Don’t try this at work without the proper preparation and guidance. I call this slide … The Stack. Is The Stack slide helping to fuel the explosion in marketing technology investment?

Marketing Automation Services 100

Marketing Automation Services Case Study Case Studies Conference 100

ANNUITAS

JULY 17, 2012

From there, both sales and marketing have a single set of data to work from and for marketing this provides the ability to actually prove their pipeline contribution. I mainly use LinkedIn and some Twitter to conduct smarter outreach. Cold calling as a “cold call” is dead but there are still other tactics to cold call.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

From there, both sales and marketing have a single set of data to work from and for marketing this provides the ability to actually prove their pipeline contribution. I mainly use LinkedIn and some Twitter to conduct smarter outreach. Cold calling as a “cold call” is dead but there are still other tactics to cold call.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

APRIL 12, 2016

Marketers are now able to prove what is working, what drives leads, which leads turn into opportunities, and which marketing programs drove the most revenue. To remedy this, marketing needs to work with sales to compile the list, but needs to own the list and the strategies and tactics used to market to that list.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100