SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Top Rank Marketing

JANUARY 22, 2024

Here’s how you can build a solid structure for measurement and measure top, middle and bottom of funnel objectives. Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. What you measure depends on what type of campaign you’re running.

Top of Funnel 112

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 112

Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. But with fewer networking events and in-person conferences, sellers are finding creative ways to engage buyers. Social media plays a role in our personal lives, but it’s also a powerful tool for every business. What is social selling?

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar? Choose a Buyer -Centered Topic for Your Webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone.

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Contently

APRIL 25, 2023

Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. What metrics do you plan to measure?

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms.

Paid Content 95

Paid Content Linkedin Social Media Top of Funnel 95

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. But buyers want to engage with experts and they want support for their current and future challenges. Many blame it on C-19. Challenge the status quo.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 101

Social Media Template Work Management Marketing Management 101

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Buyers still want relationships with experts that can help them now with their current challenges and in the future.

Top of Funnel 161

Top of Funnel Ideal Customer Profiles Profiling Linkedin 161

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. What is the structure of the live event?

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more. What is social media data?

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Use a marketing funnel strategy. Guiding your target audiences’ journeys toward the steps you want them to take, you’ll start generating awareness by casting your message to a wide audience in a broad way. Three key phases of the marketing funnel drive this action.

Marketing Funnels 61

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 61

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 118

Copywriting Social Media Practices Marketing AI 118

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

Social Media 85

Social Media B2B Marketing Social Marketing Emarketing 85

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. Focus on building value for customers over driving sales. Quick Takeaways.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? Your ability to convert leads into customers depends on your lead generation and lead nurturing strategies and your ability to close the sale. This is the top of your funnel and is the widest part.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

Madison Logic

SEPTEMBER 14, 2023

While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. Big claim, but we’ll show you how.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Outgrow

NOVEMBER 20, 2022

What Is a Lead Funnel and How to Create One in 5 Minutes? That is why improving lead funnel efficiency should be among a company’s top priorities. This will help in turning cold prospects into potential customers and boost overall sales performance. What Is a Lead Funnel? Different Stages of a Lead Funnel.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67