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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

. “Social video is creating an amazing user experience for buyers coming onto our site because they have never seen homes positioned like this.” “Being everywhere in a social network is a big mistake in strategy.” Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Think Skype. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. Social – When companies integrate with social networks to spread the word. seconds, and it garnered 10M views and 411K social engagement. million views on YouTube since June, reported CNBC. Think Spotify.

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How to build a better business with B2B social listening

Sprout Social

If you want to know whether or not a new feature or roll-out will be well received, social media is a great place to gather unfiltered feedback. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. Don’t neglect “secondary” social conversations.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

.” Bessemer Makes an Important Bet on Video Marketing Technology With Bessemer’s investment, Vidyard joins an impressive roster of BVP funded companies, including Box, Cornerstone OnDemand, DocuSign, Eloqua, LinkedIn, Shopify, Twilio, Pinterest and other market leaders.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Bessemer Makes an Important Bet on Video Marketing Technology With Bessemer’s investment, Vidyard joins an impressive roster of BVP funded companies, including Box, Cornerstone OnDemand, DocuSign, Eloqua, LinkedIn, Shopify, Twilio, Pinterest and other market leaders.