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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

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Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

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Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. It’d be like Coca-Cola promoting its drinks as “fizzy and sweet.” That’s how. Take this ad from Microsoft. And Sprite.

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Enabling Demand Generation with Decisional Intelligence

PureB2B

The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. However, you then need to take that information, and put it in terms that promote interactions with your prospective clients.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

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Enabling Demand Generation with Decisional Intelligence

PureB2B

The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. However, you then need to take that information, and put it in terms that promote interactions with your prospective clients.

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Five Benefits of Blogging for Business

Webbiquity

Blogs are seen as key sources of information rather than just promotion. Blogs are very powerful in terms of SEO for four reasons: • Thought leadership : due to the difference in the nature of blog content versus vendor websites (thought leadership vs. promotional), search engines often give more authority to blogs. Tweet This!

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Promote events through social media? A free service for setting up, promoting and hosting Twitter chats. Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. Share this on LinkedIn. Create animations? Gather competitive intelligence? twebevent.