KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. For example: Video production is becoming a more important marketing tactic for industrial organizations and manufacturers.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Google Product Listings. There are two key requirements for Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s). But, how do content and Twitter specifically work together?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Can Social Media Advertising Work?

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Bing Webmaster Guidelines. The Role of Content Marketing for SEO.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

FEBRUARY 19, 2013

While it’s important to make sure you’re using tools to monitor the web for mentions of your brand and product, it’s more important that you understand what those mentions actually mean. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. What are they actually saying?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . For B2B brands, LinkedIn remains the most effective platform. Content Formats and Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 13, 2021

46% of B2B marketers use it , too – more than the 33% of B2B marketers who use LinkedIn. So while we love LinkedIn – and Instagram’s a great opportunity – do not neglect Facebook for B2B social media marketing. We’ve talked elsewhere LinkedIn’s Live feature , but that’s currently available only to people LinkedIn approves.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

DECEMBER 10, 2019

One more request: Please do not treat this platform like it was LinkedIn. You know it’s okay to mention your products in passing in your content (maybe once or twice at most), but a hard sell will flop. And often, the less you mention your products and services in your content, the wider a reach your content is likely to have.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

FEBRUARY 2, 2017

To get to the bottom of the why, come up with a list of targeted keywords that you want your website to appear for in search results whenever potential customers are looking for your product or services. Many writers also republish their content on Medium or Linkedin Publisher. Change Your Perspective.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. There are plenty of content types to create posts with, and plenty of approaches for LinkedIn posts. It’s not Twitter.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

FEBRUARY 26, 2019

Most people have heard of Answer The Public , but that’s because it works in offers valuable insights that often aren’t available with many other free research tools without a barrage of ads and pop-ups. Actually carving out time and sitting down to write is often the hardest step in the content production process.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. TheCoolestCool #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28