Industrial Marketing Today

MAY 26, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. What is effective content marketing? Ardath Albee of Marketing Interactions, Inc. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 30, 2010

Hold some in reserve to use as an offer during an inside sales call to follow-up. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. How do you turn your business blog into a powerful sales tool? Privacy Policy | Site designed by AMAInteractive a div. I’ve listed six business blogging tips here to get you started.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hinge Marketing

SEPTEMBER 29, 2022

It engages people at every stage of the sales funnel. A thoughtful offer strategy, in which you present appropriate calls to action—additional educational content, demos and free consultations—depending on the context and where the web visitor is likely to be in the sales funnel. CRMs are a critical tool for sales and marketing.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Industrial Marketing Today

JULY 9, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Content Platforms (Youtube, Apple Podcasts, etc.) For example, if you share a company blog post to LinkedIn and someone clicks, that can be attributed to your analytics and CRM with UTM tracking. Let me explain below.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. Video for Sales Statistics 1.1 LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Step #2: Open YouTube Studio 3.3

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

NOVEMBER 8, 2019

Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. In this framework, every piece of content you create is an opportunity to bring a new lead closer to a sale or to inspire an existing customer to take action. How to Improve Your Amazon Ads to Increase Sales. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Step #2: Open YouTube Studio 3.3

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Step #2: Open YouTube Studio 3.3

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Step #2: Open YouTube Studio 3.3

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52