Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. And that’s how we know LinkedIn rocks.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller. Few are paying attention.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Then, Ann replies to your sales rep’s email, and they schedule a demo.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Curious as to your opinion?”. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. MQLs (Marketing Qualified Leads).

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

Biznology

NOVEMBER 2, 2020

Then nurture those prospects until they are ready to have a sales conversation. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. If the firm is already in your database, then let the account rep know someone has come by.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. AI has the power to process vast amounts of data quickly.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool?

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The idea is to help the sales rep decide who to call first.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Martech

JANUARY 26, 2023

In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Subscribe Processing. In your inbox.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Conference 108

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. ABM is an antidote to the conventional lead generation efforts that leave marketers increasingly frustrated. Measure success at each stage of the funnel and use B2B-centric metrics.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Televerde

AUGUST 29, 2019

If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. ABM truly is a strategic approach to reach your target audience and to increase your sales pipeline, and it’s a core component of our strategy here at Televerde.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

6sense

NOVEMBER 9, 2021

At one point Friday morning, one of our CMO Coffee Talk regulars started a Beautiful Mind -esque soliloquy on what the “perfect” marketing automation platform would include – features, integrations, etc. If you are a B2B CMO or head of marketing we’d love to have you join this amazing group as well.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? Marketing’s nurturing is long-term.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina. Please explain. But you have to be careful.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Finally, develop a scoring model.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Continuous Audience Sync to Google, Facebook, and LinkedIn. Email Marketing. Landing Pages API.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). Sourced from Satheesh Blog.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.).

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). Marketing Automation and wither no or weak processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Heinz Marketing

AUGUST 3, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome, everyone, to another episode of Sales Pipeline Radio.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Optinmonster

DECEMBER 14, 2021

That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Essentially, these tools automate the process so you can focus on other areas of your business. Lead generation isn’t a “one size fits all” process. Sales Tools.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100