Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convert

JULY 26, 2023

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. In 2023, we launched a plethora of new features, and boy, did they make a splash! In other words, they stopped testing.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Optinmonster

APRIL 4, 2024

The latest email marketing stats show that people still read email, and enjoy getting emails from the businesses they connect with. After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. What is a Lead? Who Are Your Leads?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

JANUARY 16, 2017

No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. The advent of marketing automation systems has helped marketers get ahead of the curve. Let’s Make a Deal.

Top of Funnel 157

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 157

PathFactory

JUNE 28, 2023

Include call-out stats, ongoing results of in-webinar polls, speaker profile pages or links to LinkedIn, and obviously the slides and the recording in a Content Track. Things quickly went beyond ABM, so let’s get to the list! Send visitors to a templated experience built around the theme of the webinar. Best of all possible worlds!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Gate Your Content Strategically. Take advantage of this.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Gate Your Content Strategically. Take advantage of this.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. it is a sexy, sexy look on you.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Software 119

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. There’s a way out for these businesses. In fact, there has always been a way out.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

PureB2B

JANUARY 23, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. 10 B2B Lead Generation Strategies.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. There’s a way out for these businesses. In fact, there has always been a way out.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

nDash

AUGUST 3, 2022

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. We also cover Formstack’s podcast and the recent Digital Maturity report. I celebrate four years in October.

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Nudge.ai

OCTOBER 4, 2017

For SaaS companies that can be a huge problem as they’re missing key occasions to reach out to prospects and customers. Especially in enterprise and B2B SaaS sales, you often have to speak to multiple people in order to make a sale, so limiting yourself to a single relationship has a negative effect.

Enterprise Management 35

Enterprise Management Multi-Channel Work Management Marketing Management 35

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. The Top B2B Lead Generation Strategies.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Webbiquity

FEBRUARY 23, 2017

A multifunction plugin that provides social sharing, traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. WordPress is far and away the most popular content management system (CMS) for websites. There are many reasons for this dominance. WordPress Downloads: N/A. WordPress Ratings: N/A.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Optinmonster

AUGUST 27, 2023

The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Convince & Convert

SEPTEMBER 15, 2011

Jay: So, you’ve got a new book coming out in mid-October. Tell us all about it. Mari: I do. I’m very excited about it. It’s called The New Relationship Marketing. Look, I can set it on HootSuite or Buffer and forget it, and it’ll fire out automatically, and then we start to lose some of that human touch. Mari: Yeah.

Curation 145

Curation Work Management Marketing Management Lock-In 145

Convince & Convert

APRIL 22, 2016

That’s why I was so excited to chat with Dan Hanrahan from Sigstr, the company that is effectively harnessing the power of email signatures for simple marketing that works. We use this in our emails at Convince & Convert, and I highly recommend you check it out. I’ve got my money on this deal. It is awesome.

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

Single Grain

JUNE 9, 2020

Video conferencing and conference calls are nothing new, but there’s never before been a time in which they’ve been such a necessity. And that means picking the right software for your needs is essential to ensuring that you and your business sail smoothly through these turbulent waters. Best Budget Option: FreeConferenceCall.com.

Enterprise Management 83

Enterprise Management Work Management Budget Programs Software 83

Single Grain

NOVEMBER 8, 2019

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Single Grain

MARCH 31, 2022

Check out these DeFi stats: The total value in DeFi protocols is more than $78 billion — 10x growth since May 2020. Check out these DeFi stats: The total value in DeFi protocols is more than $78 billion — 10x growth since May 2020. As of January 2022, more than $92 billion is locked in DeFi finance.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

Vidyard

SEPTEMBER 23, 2021

Stats Around Video Engagement 2.5 Stats Around Video Engagement 2.5 LinkedIn Video Statistics 3.4 Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3 Troubleshooting 3. Check-Ins 3.2

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Webbiquity

MARCH 30, 2017

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up. No question. 1) Rapportive. Google Review Count: 332.

Google 100

Google Best Practices Work Management Sample 100