Martech

AUGUST 29, 2023

LinkedIn: Simo Ahava (24.8K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Brie E Anderson (2.6K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K

Marketing Analytics Tools 109

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 109

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. We tried pay-per-click ads, we tried direct sales outreach, just me reaching out to customers.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. Social media managers who work as freelancers or for agencies also earn slightly more on average than corporate social media marketers. The investment is 10 times more expensive for ads targeted to attract clients ($3.14 earns $78,475 per year.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency? This is a flat-out lie.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million.

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. It also pulls in data from GA, GSC, and Google My Business (GMB) ads. And many thanks in advance!

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Marketing Insider Group

JUNE 14, 2021

The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. But by adding music and some artistic transitions to stitch the clip together, we’ve got a bona fide mesmerizing video post. LinkedIn is almost split 50-50 between male and female users. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Here are some to consider. A win win situation.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Bannersnack

MAY 12, 2022

15 minutes read With over 750 million professionals where 4 out of 5 members are decision-makers, LinkedIn can help you promote your brand to the right audience or generate leads. The post [Webinar] How to Leverage LinkedIn Advertising and Generate Leads for Your Business appeared first on Creatopy Blog.

Webinar Metrics 98

Webinar Metrics Advertising Agencies Linkedin Advertisements 98

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The problem with the big three is organic growth is almost down to nothing and ad prices are up! Ø LinkedIn is 2-4% average and. Ø Twitter is just.05%.

Social Media 359

Social Media Advertising Channels Media Business 359

ClickZ

JUNE 1, 2023

Source Gates’ fortune has been eclipsed in the last 22 years, but the lesson still applies ― not just to business advisors, but to marketing agencies as well. If not, this loss of credibility will inevitably weaken the client-agency relationship over time. Some agencies are motivated to win awards or collect portfolio pieces.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Ad Agencies Work Management 115

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Pricing : Starts at $49 per month. Pricing : Starts at $39 per month.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Valasys

APRIL 22, 2024

Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? Buying leads off the internet may not be the best idea for your agency. Paid Search Advertising Run ads on Google Ads to target and attract users who search for auto insurance services.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Consider how your team will use agencies, consultants, and freelancers to support marketing programs. This is just a big-picture overview.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. Let's start with the what.

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. Paid Ads on Pinterest The death of the cookie is coming. As with pins, paid ads need time to see their full potential. Missed the Agorapulse Agency Summit: Pinterest Edition ?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. 2 most important factor for US brand-side marketers when selecting an agency.”

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Anyword

OCTOBER 4, 2021

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

MindFire

NOVEMBER 29, 2021

“We’re excited to announce that we’ve added Leta Wood to the MindFire, Inc. “We have known Leta for many years, and her incredible contribution to the industry, her work at HP as a partner and with PSPs, and more recently, her work with our Team as a Client will prove invaluable in her new role,” he added. .

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. 38:41 – 41:36) Navigating the complexities of selecting a B2B advertising agency, with a comparison of in-house experts versus external agencies. (42:40 How to set up a robust analytics foundation for your campaigns.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Sprout Social

NOVEMBER 22, 2022

In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

Launch Marketing

JUNE 29, 2022

Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. For fintech companies, LinkedIn is a good place to start with Twitter a close second. Are you looking for an experienced fintech marketing agency?

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

The Lead Agency

APRIL 2, 2024

It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online. At The Lead Agency, we provide innovative B2B SEO marketing and content marketing solutions that help you stand apart. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Metadata

APRIL 8, 2024

I wore many hats there, but the core of my role was developing and executing their paid ad strategy. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52