Remove legal anti-spam
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What is CASL and How to Ensure Your Lead Generation is CASL Compliant

Visitor Queue

In terms of lead generation, compliance with regulatory requirements is not just good practice, it’s a legal requirement. If you’re in Canada, you need to be familiar with CASL, or the Canadian Anti-Spam Legislation. There are different laws and regulations based on where you live that you need to be aware of.

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Foundations of Data Privacy in Email Marketing

Litmus

There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ). Lesson 3: Privacy-Proofing. Lesson 1: Laws That Affect Email Marketing.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act. Adhering to the CAN-SPAM U.S. You may also need to comply with other regulations depending on your and your email contacts’ geographic location and industry, such as Canada’s Anti-Spam Legislation (CASL).

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

By removing undeliverable addresses, you can significantly improve the deliverability of your emails and avoid being flagged as spam. Compliance with regulations: Email validation can help you comply with anti-spam laws, such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR).

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). When your recipient marks an email as spam, it is considered a Complaint (Cm).

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR If you use email in your marketing and sales process then you’ll already know about CAN-SPAM. CAN-SPAM became effective in 2003 and outlined key rules for email marketing, including: Include clear From and To, and Reply To fields that accurately represent who you are.

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