Writing on the Web

FEBRUARY 5, 2013

.’ Instead of “Thanks for attending my webinar, and by the way, here’s the next big thing I’m doing for you,” I got a reminder that a marketing plan needs small daily steps to connect with clients. I’m just saying that one marketing tool isn’t enough, even if it is business blogging.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JUNE 25, 2014

What do you want your blog to do for your business? Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. After all, for small companies, hiring an expensive agency is often not feasible.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. I’m leading a free webinar next Wednesday April 20 at 5 p.m.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. Free Webinar.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

NOVEMBER 15, 2011

The ability for potential consumers to recognize and relate to you or your business through social media is proving successful for those willing to make the effort. Promote your business by promoting your personality. Social media might lead to that breath of fresh air you never knew you needed. it’s never too late!

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

MAY 11, 2012

So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right! This kind of careless sourcing is no small matter—it’s drawn some of the biggest controversy Pinterest has ever seen. Always pin from the original source: This rule is first because it’s most important.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. It describes their past, present and future in a way that leads inevitably to your solution. Most people struggle with it. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 27, 2011

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. This 15 page report is free (a feature) and provides many benefits to small business owners how to blog successfully. What is possible?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 19, 2012

However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. Before repinning, test links. Repin from peers.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100