Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Your Target and Goal Who do you ultimately want to influence? Who are the people (influencers) that will influence your ultimate target audience?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Your Target and Goal Who do you ultimately want to influence? Who are the people (influencers) that will influence your ultimate target audience?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. Most companies deploy to the list for you, you never receive an actual list of emails.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

AUGUST 14, 2012

Advertising is targeted to individual people and may appear on a broad range of sites. Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. CRM retargeting is similar.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

NOVEMBER 1, 2011

Marketing must address the perspectives of multiple influencers, meet a range of requirements and anticipate questions and objections. Is this a major change in B2B marketing, a new label for what good B2B marketers have always recognized, or bad advice that can lead B2B marketing astray?

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Accept the product development lead’s invitation to join the technology review meeting. Similarly, the choices you provide should be interlinked, giving someone the opportunity to select a range of content regardless of the initial choices that were made.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

OCTOBER 15, 2013

Campaigns run as related content or additional content text links, generally at the end of articles, across a broad range of publications. Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. Taboola has focused on building a network of the largest properties.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. B2B marketing is all about lead generation.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

NOVEMBER 12, 2013

Need leads? The more targeting you need, the more expensive those leads become. The more targeting you need, the more expensive those leads become. Part 1: Lead Generation Alternatives to a Content Syndication Network. Part 1: Lead Generation Alternatives to a Content Syndication Network. It will cost you.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. Particularly with “lead guarantee” programs, where a publisher contracts to provide a certain number of contacts meeting specific criteria, marketers fall into the trap of believing their content isn’t critical. via Flickr cc.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 26, 2013

Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible. What happens when a lead passed from marketing isn’t accepted or qualified by sales? Content Marketing Technology buyers journey lead nurturing marketing automation'

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

MAY 9, 2013

They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. They will add the variety and perspective your Twitter stream just may be missing. Kenny Madden @kennymadden1973.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

OCTOBER 25, 2012

Is having that audience, without a lead, ad exposure or demo download, an element of your success? With costs ranging from a $5,000 for a single contributed blog post on established B2B sites to $1,000,000 a year for Forbes BrandVoice program ( source ), placement within editorial can come at a significant premium.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

DECEMBER 14, 2012

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Ziff Davis Enterprise emails, although they all came from a core Ziff account, represented a range of original Ziff and QuinStreet properties.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100