Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen. Contently Live’s unique design is built around using existing and new content to capture and convert leads.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Oktopost

MAY 12, 2021

Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. Brand communities need to serve a specific purpose to stay relevant and top of mind for their members. A Microsite on Your Website.

Communities 123

Communities Ad Building Brand Identity Branding 123

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Contently

OCTOBER 11, 2019

There’s even a “Career Path” pillar that includes advice for getting hired and links to relevant job sites. ?. This is a great example of building a microsite around a cause. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. Mayo Clinic | Sharing.

Creativity 167

Creativity Examples Content Marketing Planning 167

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

SmartBug Media

DECEMBER 27, 2021

That means meaningful, relevant conversations with the people knocking on her door and vice versa. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

The Lead Agency

APRIL 6, 2020

In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers. As such, businesses that use events as part of their overall marketing strategy have lost vital opportunities to network and generate new leads.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

xiQ

APRIL 4, 2022

Companies use sales intelligence software to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them.”. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. We created a microsite dedicated to sharing our brand identity and beliefs. Regardless of the platforms you choose to show up on, a social presence is required to remain relevant. Sprout Social.

Lead Scoring 125

Lead Scoring Lead Ranking Effectiveness Brand Identity 125

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same? Hopefully not!

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Litmus

FEBRUARY 21, 2022

You’re definitely going to want to make sure you categorize, as well as make sure that your messaging for the campaign is relevant for them, based on where they’re at in their customer journey. . A recipient might straddle as a consumer, as well as being a field prospect or customer.

Planning 94

Planning Webinar Metrics Trends Paid Search Agency 94

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. Start by finding a universal human insight that’s relevant to your brand, service or product—a nugget of truth or wisdom that feels so relatable it’s almost too simple. Make it yours.

Work Management 89

Work Management Marketing Management B2B Thought Leadership Microsite 89

KoMarketing Associates

OCTOBER 16, 2012

To address this in context of the six examples above: Does the web directory have business/industry relevance? Is there an opportunity to generate quality leads through directory inclusion? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e.,

Tactics 120

Tactics SEO B2B Marketing Planning 120

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Convince & Convert

AUGUST 15, 2013

Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons. Stay Relevant: Part of the reason why this campaign feels new again is the timely back-to-school angle.

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. Lead Scoring & STP – Bringing Marketing Basics To the World Of Modern Marketing. So why are we talking about STP in the same discussion with lead scoring?

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Anyword

SEPTEMBER 9, 2022

For example, Calvin Klein famously uses the #MyCalvins campaign across the brand’s social channels — a tagline it has used for decades but more recently made it relevant for today’s digital age. Always Lead With Value. Because our feeds are likely over-saturated with content, it’s important to always lead with value.

Social Media 98

Social Media Conversion Media Tips 98

PureB2B

JANUARY 14, 2019

Predictive lead scoring can help your organization find out which accounts have the highest possibility of closing. These encompass data that will help you classify which companies relevant to your business. Using content marketing principles, you should focus on creating scalable and relevant material. Targeted content.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Predictive lead scoring can help your organization find out which accounts have the highest possibility of closing. These encompass data that will help you classify which companies relevant to your business. Using content marketing principles, you should focus on creating scalable and relevant material. Targeted Content.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. But opt-in advertising doesn’t stop with lead generation. Retarget Lost Leads With Opt-in Advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Ambal's Amusings

MAY 12, 2010

"Establish trust in your organization by delivering relevant, valuable, and fresh content to prospects." Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. All need to be based on searchable keywords relevant to your business and your page content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. All need to be based on searchable keywords relevant to your business and your page content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

OCTOBER 4, 2013

Referral traffic results from visitors clicking links on other websites that lead to your website—think of it as following a trail of digital breadcrumbs directly to your online hub. Other company or product websites or microsites (mostly for large organizations). . Referral Traffic. Coverage by industry or financial analysts.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100