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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Create a group on LinkedIn or Facebook. Source: HubSpot.

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Word of Mouth Marketing: How to Make It Keep Happening

Metadata

Trust is at the heart of WOMM (word-of-mouth marketing). I was seeing a surprising amount of unattributed website leads for demo requests and I couldn’t figure out where they came from (Direct / Organic Search). It turns out every one of these unattributed leads that responded to me was a recommendation from somebody.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. However, there’s no point in generating leads if they eventually don’t convert. Wrapping Things Up.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). According to Gartner.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.” Authenticity?

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).